Test demand around a specific customer problem
Start with a repeated task that costs your target customers time or money. Ask how they manage it now, where the process fails and who can approve a software purchase. A useful opportunity connects a clear problem with a reachable audience and a reason to switch from their current approach.
What to prepare for your project
Use a small pilot to observe whether customers complete the task and return. Discuss pricing directly with prospective buyers before expanding the feature list.