Planning an app business model and operating costs
Estimate revenue from a defined audience and pricing model, then account for the work needed to attract, onboard and retain those users. Downloads alone do not show whether people will pay or return. An internal business app may instead be evaluated through time saved or fewer errors.
Planning your mobile app project
Define the outcome you will measure during a pilot, such as completed paid bookings or reduced administration time. Compare that evidence with the cost of building and operating the service.