Start with the devices your intended users actually use. Launching on both platforms can suit a broad customer audience; a workforce app may initially need only the company's managed devices. A shared codebase can support a staged release, but each platform still needs testing and release preparation. We agree the launch order during discovery.
Choosing an iOS and Android app launch strategy
Device choice should follow evidence about your audience. A customer product may need both platforms, while a managed workforce may use one device type. A staged launch can help a small team learn from the first release, but it needs a clear plan for shared accounts, feature availability and customer communication.
Planning your mobile app project
List the devices your first users have, any managed-device requirements and the features needed on each platform. Discuss whether launching both together supports the pilot or delays the first useful test.
